I was pleased to be asked to write a column for InCirculation Magazine on the "monetisation model" that I'd developed with Craig Hanna of e-consultancy. We'd been engaged by one of the UK's leading publishers to work with their senior teams to incorporate digital revenue streams into their daily activities. This model was the result - a workshop-based approach that takes a structured approach together with brainstorming, forming and evaluative techniques.
My thanks to Barclaycard for their welcome at their Internet team's Innovation Awayday on Friday. I enjoyed presenting on "the Working Web" - a development of 'Web2.0' which takes a customer-centric perspective on the issues for major brands in an era when the web is expected to work as promised.
I've known the good folk at cScape for many years and recently they've been making a splash with the launch of their Customer Engagement Unit, headed by Richard Sedley. It was my pleasure therefore to open their Thought Leadership Workshop on the topic of the migration "From User Experience to Customer Engagement". The Brewery on Chiswell Street, EC1 is a great venue and the audience of some 100 people was enthusiastic, engaged (no pun!) and eclectic.
Write-ups of the event are available from cScape.
May 8th will find me at the Periodical Publishers' Association's annual conference, speaking to the Independent Publishers' stream about the monetisation model I've developed with e-Consultancy.
I was pleased to be asked to address the Global Leadership Team of the British Council at their biannual GLT summit. The GLT comprises the UK directorate as well as the Country Directors, some 35 people in total, and they spent a couple of hours on the topic. In addition to a presentation delivered in London the session was webcast to the offices globally, and the Q&A session included some from 'web attendees' in addition to the GLT.
The agenda for the Emetrics Summit in London (29-30 March 2007) has been released and I'm pleased to be providing a succinct contribution to the proceedings:
You are well aware of the value of web analytics. Now it's time for the insider's look at what's really worth pursuing and what should be avoided. Ian's challenge to clients, readers etc is to start from 'actionable scenarios' when implementing emetrics systems (especially the very challenging, enterprise-scale ones) and how to ensure that the business focuses upon actions and not 'analysis-paralysis'. Ian takes a look at pragmatic considerations for very senior marketers and commercial people, and provides a view of how emetrics is seen, valued, abused and lauded around the board table.
It's shaping up to be a really interesting couple of days with some great speakers. Worth attending just for the networking and insight opportunities.
Expect some good information too. As Jim Sterne said (rather severely) to all speakers:
As I've said previously, this audience pretty much understands the what - they want insight into the how...
Should be a fun event!
"The exclusive networking event for senior digital marketers and buyers" launches with a whole day's streamed presentation, discussion and debate on digital marketing.
The attendee list is a senior one from many of the UK's most interesting digital businesses, so I'm expecting that the networking opportunities and value will be high.
Presenting on the issues Retailers face in implementing sophisticated search and guided navigation products, with Joris Beckers of Fredhopper.
Breakfast Briefing - Emerging Trends for Internet Professionals | Training | E-consultancy.com
e-Consultancy have started offering Breakfast Briefings - early morning sessions on key issues for e-marketers, starting at 0800 and lasting about 2 hours. It's a good way for people to be able to meet, get some stimulus and keep abreast of developments - and still get to the office for a near-full day's work.
I'm pleased to have been asked to host the March event, where I'll be looking at the emerging trends that should be of interest, concern or excitement to internet professionals.
I'm looking forward to speaking at the Manchester Digital/e-Consultancy "Digital Shorts" event in Manchester on 17 January.
Ian Jindal, Editor in Chief of InternetRetailing Magazine and portal and Business ConsultantHot Topics for 2007
A frequent commentator on "Web 2.0" (by now, "so 2006") Ian casts his eye over current and emerging marketing developments and sets out:
The marketing challenges to the digital customer of 2007
The aspects of Web 2.0 that should be carried forward
Emerging trends and capabilities of note to marketers
A quick reflection on the Christmas 'winners and losers'
There's plenty of time before and afterwards for chatting in the bar, so drop me a note if you'd like to make sure we meet, or if you've any questions you'd like me to cover.
Shell International's Web Communications team have arranged a conference for the senior global marketers, in The Hague. I'm pleased to have been asked to programme and chair one of the days, looking at practical steps forward in web communications, of 5 December. In addition to Shell's talented Head Office team we have speakers from Philips, Google UK, AOL UK, ABB, GE and Rio Tinto.
The first issue of Internet Retailing Magazine has been distributed to the initial 5,000 subscribers. Initial feedback has been very positive indeed, with comments focusing upon its having addressed a market gap, the quality of the writing and the high production values. Thanks are due to our excellent Editor, Emma Herrod, and the team at Publisher St John Patricks (who also handle the ad sales).
If you missed the first issue and would like to get a copy please contact me, while for advertising and sponsorship opportunities, as well as the forward calendar, please contact St John Patrick.
I've been invited by Banner to speak at an interesting panel on 9 October, 2006. The event is at the Serpentine Gallery Pavillion (designed by Rem Koolhaas and Cecil Balmond). Very much looking forward to the evening. See the Banner site for further information and registration.
UPDATE: Edited video of the evening now available:
I'll be chairing the "Payments and Strategy" stream at the Internet Retailer conference. There's a good speaker line-up and some interesting workshops too.
As Editor of www.internetretailing.net I'll be holding meetings around the conference session - if you'd like to arrange a time to meet there please mail me as editor at internetretailing . net.
I also have five free tickets for the event - see here for details.
Web 2.0: Buzz but not hype | Internet Marketing News and Blog | E-consultancy.com
A panel of industry experts, brought together by Conchango ... have convened to debate the issue of the latest buzz phrase Web 2.0 [at a] roundtable titled ‘Web 2.0: Marketing hype or the second coming of the internet?’
Internet Retailer launched today and it's my pleasure to be the launch editor. The first editorial and newsletter are now out. The conference information is now also available. The magazine will be launched at the conference.
I shall be speaking with Joris Beckers of Fred Hopper on "Guided Selling: How Europe's largest online retailers sell more online". This is at 1030 on 11 May in the Internet World Theatre.
I shall be in The Hague on 10 May with Shell International BV's Communications team at a workshop on Web 2.0, presenting and then facilitating discussion. Very much looking forward to this, as well as seeing the seaside town of Scheveningen and the impressive Kurhaus Hotel, a Victorian splendid beach/bathing hotel and the venue for the Rolling Stones' shortest ever concert in 1964. Apparently!
What's New in Online Marketing | Events | E-consultancy.com
WNIOM is a fixture in the annual e-marketing calendar and this year's event is on 7 June in London. I'm pleased to be speaking alongside so many good speakers. The session is on 'web 2.0' and its relevance to online marketing.
Speaking with Joris Beckers of Fred Hopper at TCD2006, an event in Utrecht focusing upon eCommerce and contact centres.
The session is on increasing conversion rates in online retail, using dimensional browse tools.
The LDA have announced that Serco have been selected to run the capital's small business support unit in a three year deal worth £60 of public funding.
Business Link for London Limited (BL4L), the not for profit company established to deliver the DTI's Business Link service, tendered for the contract but was not successful.
BL4L in its time created the first regional Business Link Operator, bringing coherence the the capital's business support and harnessed some £40m per annum in public support for business and enterprise development.
In 2004 the DTI undid the Business Link structures, leaving the central team as 'strategic guidance' and devolving accountability for the Operators to the Regional Development Agencies. The current strategy is to move away from direct delivery of business support, intervention and advice and towards a "brokerage" model, offering 'information, diagnostics and brokerage' - a sort of Citizen's Advice Bureau for business, if you like.
This approach sees a reduction in the amount of public and EU money deployed (now c£20m per annum) but hopefully a leveraged effect which will benefit private sector business support providers.
It's appropriate that a managed service specialist be selected for the contract and BL4L will deliver on the plan for 2006-7, completing its operations and handover.
BL4L has not as yet commented publicly on the LDA's decision and this post does not represent BL4L's or the Board's view.
On March 22nd I shall be giving the keynote at the Direct Marketing Association's Email Marketing Annual Conference.
You can see details of what promises to be an interesting day at the DMA's website or in this pdf flyer.
Update: My presentation slides are available here (880k, pdf)
Download file
I was invited as a judge to the Revolution awards for the best in digital marketing and business.
Ian Jindal was today elected a Chartered Fellow of the British Computer Society (BCS). The BCS is the industry body for IT professionals, and a Chartered Engineering Institution for Information Technology (IT). With members in over 100 countries around the world, the BCS is the leading professional and learned Society in the field of computers and information systems.
E-consultancy.com : Online Marketing Masterclasses
On 16 November 2005. Contributing to the "Convert" section of their day, covering customer acquistion, conversion and retention/growth.