Separate sectors in D2C commerce were bridged by data exchange, commerce media and API-first platforms. AI at once dissolves the remaining membranes and accelerates commerce. CustomerX is our answer.
Brilliant metaphor work here. The dual chemistry of AI as solvent and accelerant captures how it's not just removing barriers but actively speeding realocation of attention. What intrigues me is the asymmetry, where frontends collapse into horizontal experiences while backends stay rigidly vertical. That gap creates coordination costs that agentic interfaces dunno yet how to absorb, especailly when logistics and regulation differ so wildly across sectors.
That's a good point and I think it reflects both that the infrastructures are genuinely hard and binary (ie you have a product or you don't; it can be delivered or it can't) and that it's a one-to-many relationship between the infrastructure and the front end. Much as one road can support many car journets, so one warehouse full of product doesn't mind where it's sending the parcel, nor the channel over which the order was placed. Put simply, it's easy to make promises in marketing-land and experience-land, but fulfilling that promise is still very real.
I think we'll see more and more process improvement and transparency in logistics, but we won't be able to magic away the physical realities. Not until there's print/fab on demand closer to the customer? That's still a bit Star Trek, but who knows... ;)
Brilliant metaphor work here. The dual chemistry of AI as solvent and accelerant captures how it's not just removing barriers but actively speeding realocation of attention. What intrigues me is the asymmetry, where frontends collapse into horizontal experiences while backends stay rigidly vertical. That gap creates coordination costs that agentic interfaces dunno yet how to absorb, especailly when logistics and regulation differ so wildly across sectors.
That's a good point and I think it reflects both that the infrastructures are genuinely hard and binary (ie you have a product or you don't; it can be delivered or it can't) and that it's a one-to-many relationship between the infrastructure and the front end. Much as one road can support many car journets, so one warehouse full of product doesn't mind where it's sending the parcel, nor the channel over which the order was placed. Put simply, it's easy to make promises in marketing-land and experience-land, but fulfilling that promise is still very real.
I think we'll see more and more process improvement and transparency in logistics, but we won't be able to magic away the physical realities. Not until there's print/fab on demand closer to the customer? That's still a bit Star Trek, but who knows... ;)